Defending Wholesale Margins Under Key Account Pressure
A distributor faced discount and longer payment-term requests from major customers. The case examines account profitability, negotiation strategy, and cash conversion risk.
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Reducing Real Estate Ready Stock Without Destroying Brand Value
A property developer needed to reduce ready stock while protecting margin and brand perception. The case reviews pricing, segmentation, channel strategy, and cash-flow pressure.
Read case studyMoving Cybersecurity Prospects From Education to Paid Assessment
A cybersecurity firm produced many webinar leads but sales cycles stayed long. The case focuses on urgency creation, buyer committee dynamics, and assessment packaging.
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